On game-day at the Liberty Bowl, up to 58,325 fans sit and watch the University of Memphis Tigers on the gridiron. Each play the fans watch and cheer on 11 Tigers as they go head to head with 11 players from the opposing team. Some wear jerseys to show their support, some make signs, some even make donations to the football program and now with the new name, image and likeness rules fans are also able to support players directly with their own brands.
One player at the University of Memphis that has created a brand is defensive back, number 24 Greg Rubin.
Rubin, cousin of famous rapper NLE Choppa, originally from Memphis, Tennessee is playing on his hometown team, and has made a name for himself with the Tigers early on in his career. As a true freshman with the Tigers in 2021 he made 59 total tackles, 1 tackle for loss, and broke up 14 passes. Coming off of a good game against North Texas where he made 6 tackles and broke up a pass, he’s ready to showcase his talents against the Temple Owls on Saturday at Simmons Bank Stadium (aka The Liberty Bowl), but not only will he be showing fans his abilities on the field but he will also be putting his brand on display as well, that brand being, “Get Money Inc.”
“Get Money Inc.” is Greg Rubin’s clothing brand. It is just getting started, so you don’t see it all over Memphis just yet, however don’t be surprised when you do. When asked about the brand, he told JZ Media’s Jordan Zlomislic, “G.M.I is my brand, Get Money Incorporated. I’m just getting everything in the works, you can expect it real soon. It’s a mindset brand. It means, really, just hustle. Going and go get it.”
As Rubin continues to excel on and off of the football field, you will continue to see his growth, and his brand’s growth in Memphis. This is really just the beginning of it all, and it will be something special.